A dialog which a client from Switzerland has sent me, on the question, how you would describe my work (slightly shortened and name on request)

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A: Have you not felt unsafe when your business idea took form, but, however, many open questions seemed to be like an unscalable mountain?
B: Of course, that’s everybody’s experience. You perceive your own weaknesses and deficits painfully because in the beginning you are completely on your own. But I had luck. A good friend, Thomas, told me incredible good things.

A: Like what?
B: Well, in his direct way he told me things like:” If you have not sketched your draught within 72 hours most keenly, you will never do it.” So he emphasized the importance of the motivation, the importance of being besotted with the own idea. This idea must be what you love, he said.

A: And have you draught the concept right away?
B: Of course! I have phrased the idea in only two, three sentences. And when it stood there thus written, I found it incredibly nice. More beautiful than it had been in my head. And Thomas had already provided the second, important aspect: Ideas must be summed up in a nutshell. A sentence which you can call out while cooking in the kitchen: Darling, by the way, I want to open a company which produces small, pink, little pigs, in which you throw coins for saving money.

A: That makes sense. You will find out the right way much easier when you formulate your own thoughts in one, two sentences. Or you notice, if something halts in the idea.
B: Yes, and these were only things which he brought up in the first conversation. Snatches to go for it.

A: What else did he say to your idea?
B: He helped me to see the still slightly chaotic idea from the free-enterprise point of view. The fact that a company begins, indeed, with the sensational, ideological idea, but then, however, also has to sell something and must offer a service. Otherwise the company is broken soon. This is similar as if someone produces a lot of pink, little pigs, but yet did not have the idea to put a slit on top and use it as a piggy bank. Thomas can provide the slit idea.

A: That sounds very helpful. The matter-of-fact view from outside. You yourself are something like the expert who knows the matter back to front, and Thomas as an outsider can recognize apparently very fast, how this idea can be moved in an economically applicable one. Then he is a kind of company foundation coach!

B: Exactly, he can understand foreign ideas absolutely well and then come up with a plan to realize them. But watch out - Thomas can be so persuasive with his results that you are tempted to leave him the whole developing work. Then suddenly you notice that you rather face Thomas’ company than your own. Don’t let the idea get out of your hand, just use Thomas as a think tank: He hears ideas, understands them, and brings them in a form in which they could function as a business. The more raw materials and forms, own ideas or possible application areas you can give to him, the better he can work out what suits best to you. So that you don’t get an iron horseshoe when you actually wanted to have a rose of copper.

A: So he does exactly what the professionally blinkered expert is doing rather badly – to break new ground, to fancy something new which hasn’t existed with this idea or this product yet.
B: Yes, and it’s helpful for him that he knows how business works. That’s why his support is helpful mainly for those people who have no economic education or experience.

A: Wow, this would be exactly the right thing for me! Indeed, I know all forms of plants, frogs and longicorns in the Swiss wood – but I don’t know how to earn money with the passion to do excursions and to collect field data.
B: There you are! Thomas would exactly be the right person. Transform passions into commercial ideas. Completely with ideas for the branding, so what the brand should show, with the possible marketing strategies and the solution for the customer. He turns the potential provider’s attention who wants to indulge, primarily, in his passion, to the perception and needs of the customer who, in the end, pays the bread rolls.

A: Wow. There he certainly chewed your concept over for hours!
B: That is just amazing: In no time at all he has already draught a draft concept. As how a good artist can visualize an idea in few pencil lines. Thomas has an unbelievable creativity for these things.

A: Great! When all these company’s founder, who he coaches, earn a lot of money one day, he would be able to earn a pretty penny.
B: There’s the rub. What he does doesn’t help the rich people, but the still poor people. He would probably have to ask a sort of shares in profits on later commercial profits. A small, but fixed interest in the profit, as soon as there would be one, throughout the first 10 years of the commercial existence.

A: That would be great! He would coach companies with ideologically valuable contents, which do not bring so much money, free of charge. Nevertheless, successful draughts would bring him a lot of money. So Thomas would be able to, so to speak, finance a social engagement cross. Of course if he gets not only ideologically valuable, but financially fruitless company foundations...
B: Yes, those like me…

A: Did your business idea not work out?
B: No, not yet. Otherwise I wouldn’t be here. Meanwhile I have taken a part-time job. You must have the courage to take the plunge into the project and into the freelance work. What Thomas can do, is to clear your wooly thoughts.

A: Your day may come. Let’s go over in the bar and drink a toast on our super ideas. And then we raise our glasses to Thomas from afar, may he still lend the strength of purpose to many indecisive passionate people to come to a passionate decision.
B: Cheers! This was probably the best of all your ideas today…

Here I have summarized what clients say about my work.                                                                                                                       

                                                                                                                                                                                                                                            

 

 

 

 

Coaching signifies clear self-reflection. First of all the own thoughts and purposes are sorted and structured. This provides security and clearness very fast. Formulating these thoughts and purposes is incredibly helpful, because the first approach arise out of it often already along the way.

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The mirror which Thomas Brandt holds up to you during the coaching makes your own action comprehensible to you and improves the perception. Sometimes this mirror shows a quite new view of the things. Neutrally, Thomas Brandt supports you to find the right way and also to walk it. He opens new perspectives for you what can even lead to the re-orientation.

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Thomas Brandt has a feeling for the core of problems. With a lot of empathy, but also confrontational he focuses in the coaching. With his natural authority he helps to recognize not only the causes of the problems, but also the process which has led to the problems. Thus the coaching already begins in the origin and not right in the middle. Thereby the result is much more effective and future-oriented.

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D due to his sensitive perceptual capacity he has a very clear eye for the interpersonal and intrapersonal.

 

 

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Purposes and potentials are worked out and defined with humor and joy. Released, highly motivated and full of energy you will cut your own path after the coaching with Thomas Brandt.

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